
Business plan writerBeing finished
Plan Desk
Business plans written with your founders, under your firm's name.
What is seen
A business plan drafted section by section, with comments, collaborators and the actual figures beside it.
What it does for your people
The screen shows a business plan being drafted with you, shaped to the company rather than a template, with collaborators' comments in the margin and the actual figures set beside the projected ones. Investors and pitch sessions are kept alongside. A plan you can hand to someone else is worth more than a plan in your head. Under licence it carries your name, your domain and your colours, and keeps its records in a database of its own. It is being finished now, and can be shaped with you before it opens.
What white label means here
Plan Desk is the house's name for it. Under licence it takes yours. The people who use it see your name at the top, your domain in the address, your colours on the page, and never the house's.
- Your nameThe app is introduced as yours, on every screen they open.
- Your domainIt answers at an address you hold, so the link you give is the link they keep.
- Your recordsWhat your people write in it is kept in a database of its own, as yours, not pooled with anyone else's.
It is being finished. It can be finished with you, so that the version you carry is shaped by the people it is for.
What it includes
- Business plans
- Collaborators and comments
- Actuals beside the plan
- Investors and pitch sessions
- Competitor notes
Who it is for
Business coaches, accelerators and advisory firms.
Read beside the field it serves, the consultancy, the OD firm, the B Corp: The instrument from the workshop, kept in the client's hands under your firm's name.
What stands behind it
It was made beside the house's work with organisations, which reads a company as a living system and looks for where its work is held up.
The books it was made beside are kept in The Library, to be read before any conversation, so the voice the app speaks in is known first.
How a yes goes
- Read from The Library, so the voice behind Plan Desk is known before anything is asked.
- See Plan Desk beside the apps chosen with it for your field, below.
- Request a conversation. A few lines are enough: your name, your practice, and which app.
- The fitting: Plan Desk shown wearing your name and your colours.
- The terms, in sentences: what you keep, what it costs, and how you would leave.
- Live on your domain, with your people's records in a database of its own.
The terms are set in conversation with Ammanuel and written in sentences, never on this page.
Chosen with it

Team Climate
A team's culture, conflicts and objectives in one picture, held under your firm's name.

The Cartographer
A map of how an organisation really decides, drawn for your clients.

Luminous Field OS
A way for an organisation to read and tend its culture, carried by your firm's name.
All 130 are in the White Label Directory.
Made to be kept, under the name it is kept by.
A licence begins with one conversation: which app, under what name, for whom, and what it should do that it does not do yet.