Motive Atlas

A dashboard that divides a market by developmental stage and by the motives underneath a purchase, with a test for whether a message fits.

A market shown by developmental stage, with the motives beneath each purchase set out beside it, and a test for whether a message fits the people it is written for. Motive Atlas groups a market by what people value and the stage of life they speak from. Its present figures are placeholders, not research. As a white label it carries your name, domain and colours, with its own database. It is not open yet and can be shaped with you.

Motive Atlas is the house's name for it. Under licence it takes yours. The people who use it see your name at the top, your domain in the address, your colours on the page, and never the house's.

• Your nameThe app is introduced as yours, on every screen they open.
• Your domainIt answers at an address you hold, so the link you give is the link they keep.
• Your recordsWhat your people write in it is kept in a database of its own, as yours, not pooled with anyone else's.

It is being finished. It can be finished with you, so that the version you carry is shaped by the people it is for.

• Segments by stage and motive
• Market reports
• Campaign fit tests
• Trend forecasts

Brand strategists, research agencies and mission-led marketers.

Read beside the field it serves, the consultancy, the OD firm, the B Corp: The instrument from the workshop, kept in the client's hands under your firm's name.

It was made beside the house's work with organisations, which reads a company as a living system and looks for where its work is held up.

The books it was made beside are kept in The Library, to be read before any conversation, so the voice the app speaks in is known first.

1. Read from The Library, so the voice behind Motive Atlas is known before anything is asked.
2. See Motive Atlas beside the apps chosen with it for your field, below.
3. Request a conversation. A few lines are enough: your name, your practice, and which app.
4. The fitting: Motive Atlas shown wearing your name and your colours.
5. The terms, in sentences: what you keep, what it costs, and how you would leave.
6. Live on your domain, with your people's records in a database of its own.

The terms are set in conversation with Ammanuel and written in sentences, never on this page.

Team Climate

A team's culture, conflicts and objectives in one picture, held under your firm's name.

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A map of how an organisation really decides, drawn for your clients.

Luminous Field OS

A way for an organisation to read and tend its culture, carried by your firm's name.

All 130 are in the White Label Directory.