
Message drafting by worldviewBeing finished
Spiralcraft
One message, drafted so each kind of reader can hear it, under your name.
What is seen
One message shown in several drafts, each written in the tone a different worldview can hear.
What it does for your people
One message shown in several drafts, each in the tone a different worldview can hear. Spiralcraft adapts writing to its reader using the stages of Spiral Dynamics and the transitions between them, so the same idea reaches people who value different things. It draws on the house's book Luminous Spiral Dynamics. As a white label it carries your name, domain and colours, with its own database. It is not open yet and can be shaped with you.
What white label means here
Spiralcraft is the house's name for it. Under licence it takes yours. The people who use it see your name at the top, your domain in the address, your colours on the page, and never the house's.
- Your nameThe app is introduced as yours, on every screen they open.
- Your domainIt answers at an address you hold, so the link you give is the link they keep.
- Your recordsWhat your people write in it is kept in a database of its own, as yours, not pooled with anyone else's.
It is being finished. It can be finished with you, so that the version you carry is shaped by the people it is for.
What it includes
- Projects
- Reader personas
- Drafts by worldview
Who it is for
Communicators, campaigners and coaches who write.
Read beside the field it serves, the school, the press and the author: A book that can be taught, under your imprint, in a room that reads like one.
What stands behind it
It was made beside the house's own press, which sets its books as issues of a magazine and keeps them in print for good.
The books it was made beside are kept in The Library, to be read before any conversation, so the voice the app speaks in is known first.
How a yes goes
- Read from The Library, so the voice behind Spiralcraft is known before anything is asked.
- See Spiralcraft beside the apps chosen with it for your field, below.
- Request a conversation. A few lines are enough: your name, your practice, and which app.
- The fitting: Spiralcraft shown wearing your name and your colours.
- The terms, in sentences: what you keep, what it costs, and how you would leave.
- Live on your domain, with your people's records in a database of its own.
The terms are set in conversation with Ammanuel and written in sentences, never on this page.
Chosen with it

Luminous BookFlow
Every book on your list carried into posts, articles and episodes, with you as the editor.

First Edition
A manuscript taken to a finished book in five steps, under your press's name.

The Seminar
Your books taught as courses, with lessons, classmates and certificates, under your school's name.
All 130 are in the White Label Directory.
Made to be kept, under the name it is kept by.
A licence begins with one conversation: which app, under what name, for whom, and what it should do that it does not do yet.