Thirty-one instruments · one bench

Thirty-one instruments. The first one runs in nine minutes.

Alpha SWOT is live. Alpha PESTLE, Alpha VRIO, Alpha Value Chain, Alpha JTBD and Alpha Stakeholders are next on the ladder. Each one sharp on its own — and each one reading from what the last one established.

Native on iOSVision ProOne account, every device

The bench

It opens with Alpha SWOT

Instrument one of thirty-one, and the one the rest are built around. Every analysis it produces feeds forward into whatever you open next.

Live

Alpha SWOT

Signals in, matrix out, TOWS pairings scored, a dated 30/60/90 roadmap attached. Nine minutes. The read the rest of the bench builds on.

Instrument one

Next

Alpha PESTLE

The six forces outside the business, read for which one is actually moving this year.

On the ladder

Next

Alpha VRIO

Which advantages are valuable, rare, hard to imitate — and which are merely current.

On the ladder

Next

Alpha Value Chain

Every activity that touches the margin, and where the margin actually comes from.

On the ladder

Next

Alpha JTBD

What the buyer is hiring you to do, in their words rather than your category's.

On the ladder

Next

Alpha Stakeholders

Every party with a claim on the outcome, and whose move it currently is.

On the ladder

+ 25

Twenty-five more

The rest of the ladder, released in the order a strategist reaches for them. Named as each one ships.

In build

They compound. That is the whole design.

Most toolkits are a set of separate documents that never speak to each other. On The Bench, every instrument writes into a shared model of your business — so the second analysis is sharper than the first, and the thirty-first is running on everything you have already established.

First

Run Alpha SWOT. Nine minutes, and you have a real read on position, leverage and timing.

Then

Every instrument you open next arrives pre-loaded with what Alpha SWOT established. Nothing re-entered.

Eventually

The bench knows your business, and the far end of the ladder is running on real ground rather than assumptions.

Surfaces

Native on iOS. One account, every device.

Not one app stretched three ways. Each surface does what that surface is for.

iPhone

The quick read. Voice, document and URL signal intake — dictate on the way in, have the matrix before you sit down.

Native on iOS

iPad

The same instruments on a larger surface. One account, every device — nothing re-entered.

Native on iOS

Vision Pro

The whole board. The ladder around you at real relative scale, the matrix at the size of a wall.

Spatial

Start with Alpha SWOT.

Nine minutes, $299 one time, and a read on your position you did not have this morning. Thirty more are waiting on the ladder.